70% of your customers, clients & consumers are using Instagram to find you & your services.
Gone are the days of a simple google search to browse the online world.
You likely do it yourself, you see a product on social media and head to google to read reviews or see where to find a discount code to use. Then it keeps popping up in your socials (thankyou targeted ads and algorithms) until boom, an offer you can't refuse or free shipping and it's an instant purchase.
This CAN happen for us all, it's just about strategy & content that matches our messaging.
So, take a moment to think about what your showing your audience or potential customers & if it clearly speaks what your wanting to say 👏
Example,
You are a beauty salon who specialises in blondes / brows (you get my drift).
As a consumer i would want that outlined instantly and easily so i know whether to keep consuming your content as it suits what I'm wanting or to scroll on ❤️
How would you achieve this?
- Your Bio is clear and identifies your specialties in your services.
- Images shared match that speciality.
- Content around the topics suited to my needs as a consumer.
- Easy way for me to book your epic services!
Remember, if you are using Social Media for business then actually use it for business!
For my old school thinkers, would you put an ad in a newspaper without a contact number? Likely not!
Follow through with everything you send out there.
From the images that you share to the caption you write & the hashtags you attach - yes, it all matters!
Stop leaving cash or bookings on the table by only putting in 80% effort across your content.
(This includes crappy imagery, blurry photos or a screenshot of something you saw on pinterest).
Instead do less content but with 90% effort and watch the conversions flow through 😘.
As i always say, everything is content. It's just about how we get the message out to the world and keep them long enough to follow through with a booking or purchase.
A little more strategy = a lot more action, trust me 💯
If strategy is where you think your falling short, why not book in a 1:1 session with me and we can get to the bottom of your needs!
Meg
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